About Us
Company Overview
At Sorini Strategic Advisors (SSA - formerly known as Sorini, Samet & Associates) we help companies, trade associations, and governments solve complex international trade and supply chain challenges. Drawing on decades of combined experience, we anticipate policy shifts, forecast their impact, and guide clients through an evolving global landscape.
From securing free trade agreements to ensuring supply chain traceability, our mission is to help you operate with confidence in an ever-changing global market.
Why choose us
Tariff Strategy & Relief
SSA has produced billions in client savings and set precedents across multiple administrations. Examples include:
- Achieved a 30% Section 301 exclusion win rate – roughly fifteen times the national average -with multiple extensions through 2025.
- Secured removal or exclusion for 31 of 79 affected product lines for a major consumer-goods company, delivering approximately $150 million in annual savings on its own.
- Won Section 232 tariff parity for a U.S. vehicle company, eliminating a built-in disadvantage against Canadian competitors.
- Obtained Annex III placement and reciprocal-tariff exemptions for key wood products, protecting U.S. manufacturers from new duties.
- Cut permanent duties on protective footwear from 37.5% to 20% through targeted reclassification strategy.
- Blocked Section 201 quotas that would have destabilized U.S. yarn spinning and upstream textile supply chains.
- Secured USMCA rules-of-origin changes that locked in duty-free treatment for a core plastics product.
Trade Agreement & Program Architecture
We have helped write and re-engineer the programs and agreements that drive modern supply chains.
- Designed and advanced the HOPE I, HOPE II, and HELP Acts for Haiti, embedding flexible rules that expanded qualifying production and sustained Western Hemisphere apparel and U.S. cotton and yarn exports.
- Drafted the GSP UPDATE Act, the first major GSP expansion in four decades, opening the program to travel goods such as luggage, handbags, backpacks, and sports bags.
- Led GSP modernization efforts, including CNL reform and restored eligibility for Indonesian lauan plywood.
- Secured PNTR for Laos and Cambodia and helped secure the first QIZ designations in Egypt and Jordan, catalyzing new investment and export growth.
- Created new HTS classifications for “recreational performance outdoor wear,” generating the trade data needed to support long-term duty-reduction strategies for performance apparel.
- Served as primary advisers to a major East Asian government in FTA negotiations with the United States, solving politically sensitive issues in autos, agriculture, and textiles that were ultimately reflected in U.S. implementing legislation.
Policy & Legislative Solutions
We move policy, not just comment on it.
- Built and led the Ship Safe Coalition, turning de minimis reform from a technical grievance into a bipartisan congressional and executive-branch priority.
- Coordinated multinational producers to preserve EU duty-free treatment for targeted sectors during high-risk preference reviews.
- Secured expansions and modernizations of U.S. preference programs when they were stalled or at risk of contraction.
- Helped preserve MFN/normal trade relations and manage sanctions and enforcement initiatives where blunt measures threatened integrated, law-abiding supply chains.
Classification & Compliance Engineering
We use classification, origin, and compliance as offensive tools to secure market access and reduce risk.
- Won multiple short-supply approvals for fabrics and yarns under free trade agreements, unlocking more competitive regional sourcing options.
- Created new HTS provisions for performance outdoor and other specialized products, providing a durable platform for future duty-reduction efforts.
- Secured the release of UFLPA-detained shipments through combined CBP advocacy and targeted congressional engagement.
- Achieved removal of a garment sector from the forced-labor TVPRA list — the only removal that year.
- Helped design Better Work programs in Cambodia, Jordan, and Haiti, aligning labor-rights objectives with commercially workable compliance systems.
- Defended governments in FTA labor disputes and WTO proceedings, protecting continued market access while strengthening labor and compliance frameworks.
- Working with Neville Peterson LLP, resolved complex customs and trade-remedy disputes, protecting favorable classifications and minimizing duty and enforcement exposure.
Our Team
Ron Sorini
Founder and Principal
Ron Sorini manages the firm's business development, consulting, and lobbying practice, which focus on...
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Rick Helfenbein
Special Advisor
Rick Helfenbein, Special Advisor for Sorini Strategic Advisors, is the former Chairman, President...
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Lee Johnson
Senior Advisor
Lee Johnson is a veteran Washington professional with a distinguished record of public service, private...
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Joseph Dunne
Senior Advisor for European Affairs
Joseph Dunne is a senior policy expert with more than three decades of experience...
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Mattie Amagai
Vice President - Government Relations
As Vice President of Government Relations at SSA, Mattie Amagai provides strategic, political and technical...
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Megan Costello
Vice President - Trade and Customs Policy
Megan is an international trade and customs policy professional who excels at combining technical expertise....
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Andrea Curtis
Director - Classification and Rulings
Andrea “Andi” Curtis provides our clients with expert advice on all matters related to classification...
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Molly Cannon
Director - Operations & Executive Coordination
Molly Cannon joined SSA in November 2022 and is responsible for coordinating SSA’s dynamic schedule...
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Jackson House
Policy Associate
Jackson House joined Sorini Strategic Advisors in November 2024 as a Policy...
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Rafael Centeno
Policy Associate
Rafael Centeno, our newest SSA team member, joins us from the Washington International Trade Association (WITA), where he was the 2024–2025 WITA Academy Fellow and an intern in 2023...
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Diksha Chugani
Advisor, Customs and Trade
Diksha is a global trade and customs professional with over a decade of experience...
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Lawrence J. Bogard
Legal Counsel
Lawrence J. Bogard, Partner of Neville Peterson, Customs and Trade Attorneys...
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Michael K. Tomenga
Legal Counsel
Michael Tomenga, Partner of Neville Peterson, Customs and Trade Attorneys, fulfilled his...
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